Case Study: Bob introduces OKRs

Meet Bob, a product manager in the electrical equipment industry. He is responsible for managing a team of engineers and designers who develop and launch new products for the company. Bob has recently heard about OKRs and believes that implementing them could help his team become more focused and productive. However, he faces several challenges:

  1. Convincing the team: Bob’s team members are skeptical about OKRs and don’t see the value in setting them. Bob spends time explaining the benefits of OKRs and how they align with the company’s overall goals. He also shares success stories from other companies that have implemented OKRs.
  2. Collaborating with different stakeholders: Bob needs to involve different stakeholders in the process of setting OKRs, such as the sales and marketing teams, R&D and manufacturing. He holds cross-functional workshops to gather input and ensure that everyone is on the same page.
  3. Identifying measurable key results: Bob and his team struggle to identify measurable key results that align with the company’s overall goals. Bob uses tools like the OKR worksheet, which helps them to define objectives and key results that are specific, measurable, achievable, relevant and time-bound.
  4. Resource allocation: Bob’s team members are used to working on projects without any clear priorities, but with OKRs in place, they need to prioritize their work and allocate resources to the most important initiatives. Bob helps them understand how to use the OKRs to make these decisions.
  5. Business development: Bob’s team focuses on new product development, but with OKRs in place, they can also focus on business development, such as identifying new market opportunities and developing new revenue streams. Bob helps them understand how to use the OKRs to drive business development.
  6. Innovation: Bob’s team is used to working on incremental improvements, but with OKRs in place, they can also focus on innovation and developing new and disruptive products. Bob helps them understand how to use the OKRs to drive innovation.
  7. Organizational excellence: Bob’s team is used to working in silos, but with OKRs in place, they can also focus on organizational excellence and improving cross-functional collaboration. Bob helps them understand how to use the OKRs to drive organizational excellence.

Bob works closely with his team to overcome these challenges and successfully implement OKRs. Over time, the team becomes more focused, productive, and aligned with the company’s overall goals. They are able to prioritize their work and allocate resources more effectively, which leads to better business outcomes and increased revenue for the company.