How to use OKRs for product discovery

Product discovery involves creating new products that meet the needs and wants of consumers. OKRs help to provide a framework to align efforts and measure progress during the iterative process. The product discovery process typically involves defining the problem or opportunity, conducting user research, developing and testing prototypes, and validating the solution. OKRs can be used to track progress towards a specific goal by using both leading and lagging indicators, and can be aligned with the company’s strategy and product roadmap to ensure progress towards the overall goals of the organization.

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